What started as a plan to move away from Prismic quickly grew into something bigger. We built our own CMS, untangled years of pain points, and learned how to migrate hundreds of domains without losing momentum.

A subtle Kotlin inline quirk let an early return bypass Redis lock cleanup, leaving keys stuck in memory. This is the story of how one misplaced return hijacked an entire cleanup flow and the simple fix that made it bulletproof.

One design system, five Pokémon-inspired packages, and a lot of lessons. Here’s how we built it to scale, drive adoption, and stay fun to work with.